Global Birdfair 2024: A Golden Opportunity for Birdwatching in Quito

Global Birdfair 2024

The Fair

The Global BirdfairGlobal Birdfair, in its third edition, replaces the renowned British Birdwatching Fair (Birdfair), suspended due to the pandemic. This fair has established itself as the most important international birdwatching event, aimed at the entire birdwatching segment.


The Global Birdfair - Birdwatching in Quito


The Global Birdfair will be held at Rutland Nature Reserve, England, as in previous editions.

The event attracts a wide participation of specialized press media, both local and international, related to news, tourism, birds and nature. Among the publications featured are magazines such as Birdwatch, Birdwatching and BBC Wildlife, newspapers such as the Telegraph and tourism books such as Bradt. These publications are aimed at an audience directly involved in birdwatching, especially in the European market.

Participation of Quito Turismo

Quito Turismo, Quito's Tourism Promotion Office, has participated in the Birdfair since 2009 consecutively, promoting bird tourism in the Metropolitan District of Quito. Since 2016, a joint communication strategy has been implemented with the private sector attending this fair to better publicize the various species of birds that inhabit Quito.

For Quito Turismo, participation in the Global Birdfair is a fundamental opportunity for the promotion and tourism promotion of the destination in the avitourism segment. Through networking with the media and industry players focused on the Latin American tourism product, Quito will be able to strengthen its relations and presence in the European market, thus generating new business opportunities in this important segment.

Birdwatcher Profile


The profile of a birdwatcher is characterized by:

  • AgeGenerally middle-aged or older, with an age range between 45 and 65 years old.

  • Educational level: They are usually highly educated, with university or postgraduate studies.


  • Income: They have medium-high incomes, which allows them to devote resources to hobbies and travel.

  • Interests: Their main interest is the observation and identification of birds in their natural habitat. They enjoy nature and wildlife.

  • Motivations: They seek nature tourism and ecotourism experiences that allow them to observe and photograph birds. They are attracted by the possibility of seeing rare species.

  • Activities: They devote a large part of their trips to birdwatching, carrying binoculars, cameras and field guides. They also participate in ornithological workshops and excursions.

  • Destinations: They prefer destinations with high bird species diversity, such as protected areas, nature reserves and forests. Some travel specifically to places recognized for their avifaunal richness.

  • Spending: They tend to have a medium-high expenditure on their trips, earmarked for transportation, accommodation, guides and specialized equipment.

Opportunity for Quito

For Quito, the Global Birdfair represents an excellent opportunity to organize PRESS TRIPS and FAM TRIPS, which will allow to disseminate and promote the tourism offer focused on birdwatching. This fair will not only serve to showcase Quito's wide biodiversity of birds, but also to strengthen the destination's image in the international arena, attracting a specialized and high-value audience.


Quito Turismo invites all those interested to visit its booth number R40 and 41 in the Robin Marquee area from July 12 to 14 for an exclusive tasting of authentic Quito beverages and to learn more about the natural wonders that the city has to offer.

See you at the Global Birdfair 2024!


For more information

Contact us at: +593 2993300, or by e-mail: [email protected].