Importance of the World Travel Awards.

The importance of the World Travel Awards lies in the fact that they are considered the most prestigious awards program in the field of tourism. Founded in 1993, these awards recognize excellence in all key sectors of the travel, tourism and hospitality industries. This recognition is not only an honor, but also a confirmation of quality and leadership in the tourism sector worldwide. Quito Turismo's victory in this category is a testament to the hard work and dedication of its team to promote and improve the city's tourism offerings.

Quito Tourism y Visit Quito have worked tirelessly to position the city as an attractive and competitive tourist destination. Some of the highlighted actions include:

• International PromotionParticipation in international fairs and events to promote Quito as a tourist destination of excellence.

• National Promotion: Through our social networks, website and mobile application, we spread the varied tourist offer of our city. We share tourist routes and events, bringing different proposals and experiences to both national and local tourists. Our strategy includes the organization of events, the creation of innovative routes and digital promotion, highlighting the multiple tourist options that Quito has to offer.

• Innovation in Tourist InformationDevelopment of the Tourist Information System (Situr), which provides visitors with detailed and updated information on the city's tourist attractions and services.

• Attraction of Events and Conventions: Organization and attraction of international meetings and conventions that position Quito as a business and events center.

This international recognition not only increases Quito's visibility on the global stage, but also strengthens the confidence of tourists and travel agencies in the quality of the city's tourism offerings. It also motivates to continue with the promotion and development initiatives that have led Quito to be recognized as the "most beautiful city in the world".

The victory at the World Travel Awards is a milestone that reflects Quito Turismo and Visit Quito's commitment to excellence and innovation in tourism, ensuring that every visitor has a memorable and enriching experience in the Ecuadorian capital.